Unleashing the Truth About Pet Wellness

One Episode at a Time

With over two decades in the pet industry, Toni has seen it all- itchy skin, ear infections, obesity, kidney disease, cancer, diabetes, and more. She quickly became the go-to expert for alternative solutions, helping pet parents find natural, effective ways to support their pets’ health.

On her podcast, Toni continues this mission—diving into the latest studies, exploring scientific evidence, and speaking with brand founders and passionate pet advocates to bring you trusted, up-to-date wellness advice for your furry family members.

Who’s Toni?

Pet Retail Veteran.
Raw Food Advocate.
Truth Teller.

I’ve spent two decades in the trenches of independent pet retail. From building Pittsburgh’s first raw pet food category to serving on the IndiePet board, my journey has been anything but average.

But it’s always been about one thing: doing what’s right for pets.

Now through Toni Unleashed, I’m bringing those years of insight to the mic to spotlight what works, call out what doesn’t, and help pet parents make smarter decisions. I don’t sugarcoat. I don’t push trends. I do believe in better.

The Toni Unleashed Podcast

Real Talk. Smart Guests. Unfiltered Pet Industry Truth.

Unfiltered conversations about what really goes into your pet’s bowl, and everything around it.

Hosted by pet industry veteran Toni Shelaske, Toni Unleashed dives deep into the pet food world with science-backed facts, personal experience, and a healthy dose of real talk. From raw diets to regulatory loopholes, Toni and her expert guests shine a light on the parts of the industry most people don’t talk about.

Whether you’re a curious pet parent or a fellow pet pro, you’ll walk away informed, empowered, and maybe a little fired up.

Introducing…

Toni’s Picks!

I only recommend what I’ve researched, used, and truly believe in.

You won’t find sponsorships-for-hire or paid placements here. Toni’s Picks is my curated list of brands I stand behind for quality, transparency, and results. Some links may include affiliate partnerships, but every recommendation is Toni-tested and pet-approved.

Click a product to learn more, or visit your local pet retailer to shop in person.